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Bea Correa Mindwhatyouwear

Bea Correa Mindwhatyouwear

ALLOCHTOON
Design Bea Correa 2001
Color Black, Red, Grey
Male Sleeves
Size S M L XL
Female Sleeves, Sleeveless and Longsleeves
Size S M L
35 euro  buy now

Is it possible to change the meaning of a word bij changing its design?
The dutch word allochtoon originally meant a foreigner.
Over the last decade the word has been used to describe immigrant minorities and their descendents who have settled in the Netherlands.
Victim of the increasing conflict between different cultures, the word has taken on negative connotations.
As a designer I took the challenge of redesigning the word allochtoon, thinking about all the qualities that a foreign culture can add to one that is already settled.

Joyce and Mei Mei by Ting Chan, 2004