Mindwhatyouwear.com wants to bring awareness about what you wear and consume.
We got tired of label dictatorship forcing us to advertise its logos in our frontpage clothes and wear nonsense text.
We felt that our mission was to liberate those poor label slaves.
Because nowadays people go rather to the mall instead of the church, Mindwhatyouwear offers material, spiritual and mental comfort products.
Mindwhatyouwear believes in the day by day small revolutions.
And you don't need a lot to provoke them.
One word on a shirt is enough.
We do Fashion Guerilla.
But we believe that the best weapon is humor.
photo by Patricia Ribas
Bea Correa is a Brazilian designer living in Amsterdam.
She studied law in São Paulol (USP) and graphic design in Amsterdam (Rietveld Academy).
Besides running Mindwhatyouwear she works as a graphic designer.
Bea also writes a monthly column for Radio Nederland Wereldomroep.
Chambre of Commerce number 34221587